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We help clients create sustainable change internally and externally

Where we impact behavioral change

Your external
Audiences

Our insights and strategy sessions yield sustainable change in the behaviors of your all your audiences: consumers , patients, clients, citizens and voters.

Your
Organizations

We partner with your leadership and employees so that organizational transformational change is achieved to support your behavioral objectives.

The challenges we solve

Changing Behavior is both our expertise and our passion. We work on very different topics in relation to behavioral change but the following challenges are the ones where we have the deepest experience:

Adaptation to
Structural change

Partnering with management in the implementation and execution of internal transformation plans through the application of behavioral tools to facilitate transition and to enhance the chances of success.

Organizational Culture,
Values and Beneficial Behaviors

Curating the culture and norms within an organization, by identifying what works and defining strategies and nudges to behavioralize the company’s cultures and values. Supporting beneficial behaviors for employees, the community and the planet.

Space Planning

Partnering with organizations in the design or redesign of their workspace in order to conceive and construct environments that structurally facilitate and encourage the adoption of the desired behaviors that drive collaboration, innovation, productivity and trust.

Diversity
and Inclusion

Achieving diversity in the workplace by reducing bias in recruitment, promotion and employee development processes and embedding nudges within the environment that promote inclusion and behaviors that allow for genuine diversity of opinion and vision.

Leadership Development
and Decision-Making

Empowering corporate leaders and executive managers to make more effective and unbiased decisions that lead to better outcomes in the short and long term through a proprietary behavioral coaching approach inspired in part by our behavioral Drivers of Influence.

Efficiency, Productivity
and Innovation

Driving individual employee efficiency and productivity and promoting collaboration, sharing and other behaviors that drive innovation.

Employee Well-Being
and Safety at Work

Supporting employee well-being through optimal psychological and physical environments and reducing workplace accidents by guiding behaviors that encourage compliance with safety protocols with the relevant nudges in the working environment.

Talent Management
and Employee Engagement

Enhancing recruitment and retention practices and maximizing employee goodwill by conceiving optimal psychological and physical environments that lead to increased levels of engagement.

Engagement and
community building

Promote a strong sense of place, community and inclusion in shared spaces within residential developments, public spaces and workplace environments and encourage cleanliness and adequate use and maintenance of shared resources.

Mobility and
transportation

Nudge individuals to use travel modes that lead to better social outcomes and improve public transit user experience, manage demand and behaviorally optimize fare design and automated travel experiences.

Sustainable
environmental behaviors

Encourage behaviors that lead to a more rational use of resources and to sustainable behaviors such as recycling, reusing and opting for renewable resources.

Sharing
economy

Improve user experience and ensure optimal usage, care and maintenance of shared rentals, co-living/co-working spaces, as well as shared bikes, scooters, vehicles and other shared modes of transport.

Well-being
and safety

Embed the design of development projects with behavioral elements and features that make living and working easy, enjoyable, healthy and safe.

Urban and real-estate
development

Design master plans for cities and behavioral blueprints for buildings that promote sustainability, efficiency and affordability; wellbeing, health and safety; engagement and a sense of community and inclusion.

Build well-being and
long-term resilience

To build services, physical and psychological environments to ensure people wellness and help them to handle stress and uncertainty.

Design a
patient-centric system

To collaborate with stakeholders to design and implement high-impact patient-focused interventions rather than disease-focused ones.

Healthier
lifestyle choices

To encourage individuals to adopt healthy diet, make physical activity, quit smoking, etc., by creating greater awareness of the positive impact of a healthy living and making healthy choices easy to adopt.

Optimal treatment
decision making

To empower physicians to make more effective treatment decision making by reducing biases that can affect them.

Risk
prevention

To help individuals to take care of their health and encourage them to seek and receive appropriate preventive help.

Compliance

To favor medication adherence and ongoing management of chronic disease on a day-to-day basis by using behavioral economics principles to design supportive and easy solutions.

Electoral
campaign

To help political party and candidate to improve their communication and build engagement from their supporters.

Cleanliness and safety
in the streets

To contribute to a clean and safe environment to improve well-being and reduce emotional and financial cost.

Pro-social behaviors
and community building

To favor common good, solidarity, charity donation, sharing behaviors and etc. by creating mechanisms to promote pro-social choices over pro-self ones.

Sustainable
development

To encourage individuals to adopt sustainable behaviors for themselves, their community and the planet.

Institution - Citizen
interactions

To reinforce cooperation between citizens and public officials and strengthen trust within the community.

Public
communication

To maximize the impact of a communication campaign to lead to a specific behavior by making it more action-oriented with the application of behavioral insights principles.

Policy & Services
design

To help government to design more cost-effective policies and services easier for citizens to use by understanding how people actually behave.

Web/app design
& digital communication

To enhance user experience for a website or an app and encourage the adoption of the desired behaviors, by reinforcing the efficiency of the existing call to action. To encourage the adoption of digital tools and accelerate their adoption compared to physical ones (online shopping, e-commerce, customer service agents, call centers, etc.).

Product
design

To integrate the principles of Behavioral Economics , at the early stages of development of a new product or service, in order to maximize the chances of success in creating new habits of use.

In Store
communication

Optimizing a communication program at the point of sale to maximize its impact compared to the desired behavior concerning a specific offer.

Customer experience
& loyalty

To enhance the actual and the perceived experience along the entire customer journey, to optimize customer acquisition and retention, by achieving a desired behavior in the activation moment in physical or digital sales or promotion.

Market
growth

To contribute the growth of a market or of a category of products, stimulate the adoption of new uses, reactivate lapsed consumers, or to attract new customers by the evangelization of products.

External & internal
communication

To develop and optimize both internal and external communications in order to make them more engaging, action oriented and engineered towards the desired behaviors.

Web/app design
& digital communication

To enhance user experience for a website or an app and encourage the adoption of the desired behaviors, by reinforcing the efficiency of the existing call to action. To encourage the adoption of digital tools and accelerate their adoption compared to physical ones (online shopping, e-commerce, customer service agents, call centers, etc.).

Product
design

To integrate the principles of Behavioral Economics , at the early stages of development of a new product or service, in order to maximize the chances of success in creating new habits of use.

In Store
communication

Optimizing a communication program at the point of sale to maximize its impact compared to the desired behavior concerning a specific offer.

Customer experience
& loyalty

To enhance the actual and the perceived experience along the entire customer journey, to optimize customer acquisition and retention, by achieving a desired behavior in the activation moment in physical or digital sales or promotion.

Market
growth

To contribute the growth of a market or of a category of products, stimulate the adoption of new uses, reactivate lapsed consumers, or to attract new customers by the evangelization of products.

External & internal
communication

To develop and optimize both internal and external communications in order to make them more engaging, action oriented and engineered towards the desired behaviors.

Engagement and
community building

Promote a strong sense of place, community and inclusion in shared spaces within residential developments, public spaces and workplace environments and encourage cleanliness and adequate use and maintenance of shared resources.

Mobility and
transportation

Nudge individuals to use travel modes that lead to better social outcomes and improve public transit user experience, manage demand and behaviorally optimize fare design and automated travel experiences.

Sustainable
environmental behaviors

Encourage behaviors that lead to a more rational use of resources and to sustainable behaviors such as recycling, reusing and opting for renewable resources.

Sharing
economy

Improve user experience and ensure optimal usage, care and maintenance of shared rentals, co-living/co-working spaces, as well as shared bikes, scooters, vehicles and other shared modes of transport.

Well-being
and safety

Embed the design of development projects with behavioral elements and features that make living and working easy, enjoyable, healthy and safe.

Urban and real-estate
development

Design master plans for cities and behavioral blueprints for buildings that promote sustainability, efficiency and affordability; wellbeing, health and safety; engagement and a sense of community and inclusion.

Build well-being and
long-term resilience

To build services, physical and psychological environments to ensure people wellness and help them to handle stress and uncertainty.

Design a
patient-centric system

To collaborate with stakeholders to design and implement high-impact patient-focused interventions rather than disease-focused ones.

Healthier
lifestyle choices

To encourage individuals to adopt healthy diet, make physical activity, quit smoking, etc., by creating greater awareness of the positive impact of a healthy living and making healthy choices easy to adopt.

Optimal treatment
decision making

To empower physicians to make more effective treatment decision making by reducing biases that can affect them.

Risk
prevention

To help individuals to take care of their health and encourage them to seek and receive appropriate preventive help.

Compliance

To favor medication adherence and ongoing management of chronic disease on a day-to-day basis by using behavioral economics principles to design supportive and easy solutions.

Electoral
campaign

To help political party and candidate to improve their communication and build engagement from their supporters.

Cleanliness and safety
in the streets

To contribute to a clean and safe environment to improve well-being and reduce emotional and financial cost.

Pro-social behaviors
and community building

To favor common good, solidarity, charity donation, sharing behaviors and etc. by creating mechanisms to promote pro-social choices over pro-self ones.

Sustainable
development

To encourage individuals to adopt sustainable behaviors for themselves, their community and the planet.

Institution - Citizen
interactions

To reinforce cooperation between citizens and public officials and strengthen trust within the community.

Public
communication

To maximize the impact of a communication campaign to lead to a specific behavior by making it more action-oriented with the application of behavioral insights principles.

Policy & Services
design

To help government to design more cost-effective policies and services easier for citizens to use by understanding how people actually behave.

Adaptation to
Structural change

Partnering with management in the implementation and execution of internal transformation plans through the application of behavioral tools to facilitate transition and to enhance the chances of success.

Organizational Culture,
Values and Beneficial Behaviors

Curating the culture and norms within an organization, by identifying what works and defining strategies and nudges to behavioralize the company’s cultures and values. Supporting beneficial behaviors for employees, the community and the planet.

Space Planning

Partnering with organizations in the design or redesign of their workspace in order to conceive and construct environments that structurally facilitate and encourage the adoption of the desired behaviors that drive collaboration, innovation, productivity and trust.

Diversity
and Inclusion

Achieving diversity in the workplace by reducing bias in recruitment, promotion and employee development processes and embedding nudges within the environment that promote inclusion and behaviors that allow for genuine diversity of opinion and vision.

Leadership Development
and Decision-Making

Empowering corporate leaders and executive managers to make more effective and unbiased decisions that lead to better outcomes in the short and long term through a proprietary behavioral coaching approach inspired in part by our behavioral Drivers of Influence.

Efficiency, Productivity
and Innovation

Driving individual employee efficiency and productivity and promoting collaboration, sharing and other behaviors that drive innovation.

Employee Well-Being
and Safety at Work

Supporting employee well-being through optimal psychological and physical environments and reducing workplace accidents by guiding behaviors that encourage compliance with safety protocols with the relevant nudges in the working environment.

Talent Management
and Employee Engagement

Enhancing recruitment and retention practices and maximizing employee goodwill by conceiving optimal psychological and physical environments that lead to increased levels of engagement.