A Journey to the Land of Nudge for Marketers and Behavioural Consultants
Context is everything…but what is context?
The definition of what counts as context varies depending on academic frame of reference:
a) the behavioural economist decodes biases,
b) the sociologist networks and social norms and
c) the anthropologist cultural traits
But what if we could bridge their approaches? For more information, download the full working paper below:
A Cultural Compass for Context Exploration
This paper was written by Richard Bordenave, CEO of BVA Nudge Unit APAC and Trisha Nagpal, Founder of the Ashoka Behavioural Insights Team, with the contribution of Sophie Mahe, VP Associate Director of PRS IN VIVO Group Asia.
The paper is also featured in the book: Applying & Infusing Behavioral Science: Insights, Framewroks & Case Studies from the BVA Nudge Unit edited by Scott Young & Eric Singler, 2021.