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01-09-2020

Remote Togetherness

Emerging after COVID-19: how can brands create value from remote togetherness. BVA Nudge Unit Singapore’s CEO, Richard Bordenave, looks to the experiential reality coming out of China and new spaces brands are beginning to explore.

Read the full article in The Marketing Society’s Empower publication.

Richard Bordenave

BVA Nudge Unit

Recent Headlines from the BVA Nudge Unit

04-12-20

Percentages Don’t Tell the Whole Story

If 100% is perfection, then our intuition would tell us that 90%, 99% and surely 99,9% must be very, very […]

05-11-20

Behavioral Science & the Agnostic Shopper

Scott Young

Senior Vice President of BVA Nudge Unit

Several weeks ago, I wrote an article called “Advocates, Antagonists and Agnostics,” which spoke to the importance of facilitating action […]

21-10-20

Nudging Pharma Customer Experience

Suzanne Kirkendall

BVA Nudge Unit

The Pharma CX Summit, held virtually this year, brought together customer experience professionals from all corners of the healthcare ecosystem to talk about the latest thinking […]