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09-03-2019

Nudging digital adoption: Applying behavioral science to create new habits

Across nearly all industries, companies are investing enormously in digital tools, from new apps to online client servicing.  And this investment makes intuitive sense, because “digital conversion” (i.e. moving people from physical to digital experiences) holds tremendous potential to create “win-win” situations:

  • Customers benefit from increased convenience (24 hour availability, no travel time, etc.)
  • Organisations benefit from reduced transaction costs (via elimination of physical infrastructure)  


In fact, many financial institutions are “banking” on this digital transition, as the UK has lost almost 2/3rds of its bank branches in the last 30 years (with over 13,000 branches closed).

 

Read more.

Recent Headlines from the BVA Nudge Unit

24-06-20

B.E. GOOD! Podcast | Michael Luca & Max Bazerman: Experimentation in the New Age

During our fifth episode we speak to Harvard Business School’s Michhael Luca and Max Bazerman, co-authors of the book The […]

23-06-20

Finding Opportunities to Apply Behavioral Science for Good in the Private Sector

Scott Young

BVA Nudge Unit

It’s clear that the private sector has significant interest in behavioral science. A recent survey of behavioral teams found over […]

11-06-20

Nudging smokers through technology

Richard Chataway

BVA Nudge Unit

In 2012 I moved to Australia to take up a role as strategy director at the media agency (UM) for […]