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09-03-2019

Nudging digital adoption: Applying behavioral science to create new habits

Across nearly all industries, companies are investing enormously in digital tools, from new apps to online client servicing.  And this investment makes intuitive sense, because “digital conversion” (i.e. moving people from physical to digital experiences) holds tremendous potential to create “win-win” situations:

  • Customers benefit from increased convenience (24 hour availability, no travel time, etc.)
  • Organisations benefit from reduced transaction costs (via elimination of physical infrastructure)  


In fact, many financial institutions are “banking” on this digital transition, as the UK has lost almost 2/3rds of its bank branches in the last 30 years (with over 13,000 branches closed).

 

Read more.

Recent Headlines from the BVA Nudge Unit

23-02-21

The Behavioural Economics of Time

KOEN SMETS

SENIOR ADVISOR BVA NUDGE UNIT

In the final paragraph of Misbehaving, Nobel laureate Richard Thaler foretells the disappearance of behavioural economics, when “all economics will be […]

28-07-21

Chapter 2: Building an Ethical & Global Foundation

In Chapter 2 of our new book, our focus turns to building an ethical and scalable foundation for Behavioral Science. Readers […]

23-07-21

The Reluctant Zero-Sum Consumer

Koen Smets

Senior Advisor, BVA Nudge Unit

What distinguishes humans from the rest of the animal kingdom? Among many possible answers to this question, there is one […]

12-07-21

B.E. GOOD! Podcast | Cass Sunstein: Noise - A Flaw in Human Judgment

In this episode of the B.E. Good! Podcast by BVA Nudge Unit, we have our second conversation with our guest […]