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09-03-2019

Nudging digital adoption: Applying behavioral science to create new habits

Across nearly all industries, companies are investing enormously in digital tools, from new apps to online client servicing.  And this investment makes intuitive sense, because “digital conversion” (i.e. moving people from physical to digital experiences) holds tremendous potential to create “win-win” situations:

  • Customers benefit from increased convenience (24 hour availability, no travel time, etc.)
  • Organisations benefit from reduced transaction costs (via elimination of physical infrastructure)  


In fact, many financial institutions are “banking” on this digital transition, as the UK has lost almost 2/3rds of its bank branches in the last 30 years (with over 13,000 branches closed).

 

Read more.

Recent Headlines from the BVA Nudge Unit

23-02-21

The Behavioural Economics of Time

KOEN SMETS

SENIOR ADVISOR BVA NUDGE UNIT

In the final paragraph of Misbehaving, Nobel laureate Richard Thaler foretells the disappearance of behavioural economics, when “all economics will be […]

19-04-21

Mastering the Psychological Drivers of Decision-Making

“It’s now time to engage new tools, including behavioral science, to redesign sales for our virtual context.” In PM360 Online’s […]

19-04-21

B.E. GOOD! Podcast | Lisa Feldman Barrett: Predictive Machines - Emotions and Action in the Brain

Listen to the podcast below on Soundcloud or on your favorite podcast platform. In this episode, we speak with Dr. Lisa […]

14-04-21

How to Run an Online Event using Behavioural Science - Part Three

Gonzalo Lopez

BVA Nudge Unit

Part three – Experiment and evolve Like so many people, last year I found myself in the position of moving […]