/

05-12-2018

Minor change, dramatic impact

Behavioral economics questions the underlying premise that people are inherently rational decision-makers. Based on research by Nobel Prize winners Robert Shiller and Daniel Kahneman, it states that our decisions are largely driven by range of factors (such as impulses, habits and social norms) that operate beneath our consciousness. And, to paraphrase author Dan Ariely, these non-rational forces are both consistent and predictable, which suggests that they can be studied, understood and leveraged.

 

Read more.

Recent Headlines from the BVA Nudge Unit

21-09-20

B.E. GOOD! Podcast | Dilip Soman: Behavioral Economics in Action

Listen to the podcast below on Soundcloud or on your favorite podcast platform. Dilip Soman is a Canada Research Chair […]

04-09-20

Advocates, Antagonists & Agnostics: The wisdom of focusing our efforts

Scott Young

Vice President of BVA Group

“Whether it’s winning voters in an election or acquiring new customers, we have a tendency to focus our efforts on […]

03-09-20

B.E. GOOD! Podcast | Faisal Naru: Bringing Behavioral Science to Organizations for Improvement & Results

Listen below to hear OECD’s Faisal Naru, Head Strategic Management & Coordination, Executive Director’s Offices, talk to us about: – […]