B.E.GOOD! Podcast

Behavioral Economics for Good!
Nudging Better Business and Better Lives.

Hear from our all-star lineup of leaders in the behavioral sciences to spark your curiosity and passion for this emerging field. Some of our first guests include Dan Ariely, Cass Sunstein, Iris Bohnet, Paul Dolan, Caroline Webb and Wendy Wood.

Listen in for fresh insights, inspiration and to hear about some of the latest evolutions in the field. 

Listen to the B.E. GOOD! Podcast

Episode 1

Dan Ariely: From Death to Invisibility

During our first episode we are speaking with Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and author of three New York Times best-selling books, including Predictably Irrational.  In this episode we dive into:

– Dan’s frightening experience as a hospital patient, which later prompted him to launch an inquiry on how we can die better.

– How finding his writing voice took him a while, and how his “cookbook” is still in the works.

– Why an alternate career choice of becoming a politician wasn’t for him.

– How making the invisible visible became one of his most important pieces of research.

– What prompted him to say “the more I study decision-making, the more I’m willing to be paternalistic.”

– And the link between office furniture, employee salaries and company profitability.

For more information on Dan, you can visit him at www.danariely.com

Let us know what you think about the episode on Twitter @BVANudgeUnit.

Don’t have social media?  Our inbox is always open: contact@bvanudgeunit.com

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Dan Ariely BVA Nudge Unit Sketchnote

Episode 2

Cass Sunstein: Nudging for Good – From the White House to the Workplace

In our next episode of B.E. GOOD!, we will be speaking with Cass Sunstein, one of the leading legal scholars who, for the past fifteen years, has been at the forefront of behavioral economics.

Cass is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School and a prolific author, including the book Nudge: Improving Decisions About Health, Wealth and Happiness, which has had an enormous impact in the field.

In this episode, we will:

– Learn how Cass came to collaborate with his friend Richard Thaler – and to work for President Obama, as the Administrator of the White House Office of Information and Regulatory Affairs.

– Hear his advice for policymakers and behavioral scientists in helping to combat both the coronavirus crisis and political polarization.

– Get Cass’ perspective on the power of behavioral science to make workplaces happier and more productive.

– Get a preview of his upcoming work on information disclosure – and hear why we all underestimate the importance of “cognitive scarcity”.

Let us know what you think about the episode on Twitter @BVANudgeUnit.

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Cass Sunstein BVA Nudge Unit Sketchnote

Episode 3

Wendy Wood: Good Habits – from Context to Rewards

Research conducted by Wendy Wood, psychologist and worldwide expert in habits, tells us that nearly 43% of the time people are engaging in habits, repeating behaviors that they’ve done in the past, in the same context, while they’re thinking about something other than what they’re doing.

A few weeks ago, we spoke with Wendy Wood, the author of Good Habits, Bad Habits, the science of making positive changes that stick, where we unpack what she’s learned over her 30+ year career studying habits. 

Let us know what you think about the episode on Twitter @BVANudgeUnit

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Episode 4

Paul Dolan: Finding Happiness through Behavioral Science  

Please join us to hear… 


– How an “Economics of Happiness” conference and a chance meeting with Daniel Kahneman changed Paul’s life  


– Why people are often poor at predicting how health issues will impact our happiness  


– Why we all need to “chill out” stop reaching – and care less about others’ life choices    


– What organizations can do to promote happiness in the workplace  


– How the lockdown is experienced differently – and one positive outcome that Paul hopes will come from this crisis 


– And why sometimes it’s better not to think about what’s next! 

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Paul Dolan_Finding Happiness through Behavioral Science_Sketchnote_Adrien Liard

Episode 5

Michael Luca & Max Bazerman: Experimentation in the New Age

During our fifth episode we speak to Harvard Business School’s Michael Luca and Max Bazerman, co-authors of the book The Power of Experiments: Decision Making in a Data-Driven World.

In this episode we dive into:

• How experiments were a necessary condition for the development of behavioral economics, and how without them, applied behavioral economics consultants would not exist.

• The birth of experimentation in business and the role experiments are playing in shaping customer behavior.

• Why the tech sector has been a leader in this space, and how the rest of the private sector can catch-up.

• Advice to grow better leaders, including the role of intuition in decision making and what the data tells us.

• A perspective on experimentation in the context of our rapidly changing world.

To learn more about their book, The Power of Experiments, and where you can buy it, you can visit: https://mitpress.mit.edu/books/power-experiments

Episode 6

Caroline Webb: Upgrade Your Workday with Behavioral Science

Our sixth episode features Caroline Webb, workplace productivity expert and author of the best-selling book “How to Have a Good Day: Harness the Power of Behavioral Science to Transform Your Working Life”, which has been published in over 60 countries and in 14 languages. In this episode we learned:

• What a “good day” at work looks like

• How to avoid common productivity traps

• Advice on making the best decisions in the workplace

• The key things to say to persuade organizational leaders to adopt behavioral science learnings

• Tips on working from home, as an employee or a manager, during the coronavirus pandemic


To learn more about Caroline and her work, visit www.howtohaveagoodday.com

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