Nudge Comic #3: How to incentivize medical staff to wash their hands

Xavier Genot

CEO BVA Nudge Unit Latam

Recent Headlines from the BVA Nudge Unit


Chapter 5: The COVID Crisis & Healthcare

As we navigate the post-COVID healthcare landscape, Chapter 5 of our book reflects on the crisis and its many implications […]


Making the Medicine Go Down

Koen Smets

Senior Advisor, BVA Nudge Unit

“A spoonful of sugar makes the medicine go down”, sang Mary Poppins. It is unclear whether this claim has ever […]


Nudging Pharma Customer Experience

Suzanne Kirkendall

BVA Nudge Unit

The Pharma CX Summit, held virtually this year, brought together customer experience professionals from all corners of the healthcare ecosystem to talk about the latest thinking […]