The BVA Nudge Unit grows!
We are proud to announce that Koen Smets joined our team in the UK.
A quick presentation :
Koen is a special adviser to the BVA Nudge Unit, focusing on organizational transformation and change. For more than 25 years, he has been helping clients address organizational challenges and pursue opportunities for operating more effectively. Working with both companies in commerce and industry and organizations in the public sector around the world, Koen uses insights from behavioural economics and behavioural science to diagnose issues, formulate solutions and implement change.
He shares a passion for the ethical application of behavioural insights with the other members of the Nudge Unit. Koen also blogs extensively on how these insights help explain our day-to-day behaviour at work and outside work, and how they can be used to make our lives better.
He holds a Masters degree in Engineering from Brussels Free University.