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21-08-2020

Designing Behavioral Change

September 25th

Ted Utoft – Vice President, Global, BVA Nudge Unit

 

Excellent Experiences: Creating better CX & US through Behavioral Science

By understanding actual user behaviour and leveraging Behavioural Science, we can reduce friction, encourage exploration, and gain conversion. Whether online, in-store, or in transit, the BVA Nudge Unit works with clients across sectors to improve outcomes through better behaviour. We will explore case studies from the United Nations, Italy’s largest credit card company and one of the UK’s busiest train networks.

 

https://www.behavioralchange.pl/

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