Ted Utoft – Vice President, Global, BVA Nudge Unit
Excellent Experiences: Creating better CX & US through Behavioral Science
By understanding actual user behaviour and leveraging Behavioural Science, we can reduce friction, encourage exploration, and gain conversion. Whether online, in-store, or in transit, the BVA Nudge Unit works with clients across sectors to improve outcomes through better behaviour. We will explore case studies from the United Nations, Italy’s largest credit card company and one of the UK’s busiest train networks.