Mastering the Psychological Drivers of Decision-Making

“It’s now time to engage new tools, including behavioral science, to redesign sales for our virtual context.”

In PM360 Online’s latest paper, Virtual Engagements: What Works, What Doesn’t and What’s New? Suzanne Kirkendall, MPH offers insight into how behavioral science can offer some much needed guidance in helping healthcare sales reps to master the psychological driver of decision-making – and ultimately find success in the shift to online engagements with patients.

Read the full article on PM360 Online.

This article was written by Suzanne Kirkendall, MPH, Behavioral Scientist and Nudge Consultant at the BVA Nudge Unit USA.

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