Why is there a need to deploy behavioral science to successfully influence ingrained behaviors – like gender equality – rather than more traditional methods?
In an interview with From Day One, Jenic Mantashian, Executive Vice President of the BVA Nudge Unit USA, talks about how ‘nudging’ can create big impact, with examples like the #HeForShe campaign BVA Nudge Unit worked with the U.N. on.
But, what if leaders in business or government want to solve problems by encouraging change across a whole group of people?
The practical application of behavioral science is becoming a critical component in the corporate practitioner toolkit. Behavioral science and “nudges” help foster diversity and gender equality in the corporate sector. These behavioral “nudges” can optimize transformation initiatives to improve corporate culture, help achieve collective goals, and encourage desired employee behavior.
Are you looking to help foster diversity and gender equality in your organization? Let us help.