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06-11-2019

How Behavioral Science and ‘Nudge Theory’ Can Make a Difference in Gender Equality

Why is there a need to deploy behavioral science to successfully influence ingrained behaviors – like gender equality – rather than more traditional methods?

In an interview with From Day One, Jenic Mantashian, Executive Vice President of the BVA Nudge Unit USA, talks about how ‘nudging’ can create big impact, with examples like the #HeForShe campaign BVA Nudge Unit worked with the U.N. on.

But, what if leaders in business or government want to solve problems by encouraging change across a whole group of people?


The practical application of behavioral science is becoming a critical component in the corporate practitioner toolkit. Behavioral science and “nudges” help foster diversity and gender equality in the corporate sector. These behavioral “nudges” can optimize transformation initiatives to improve corporate culture, help achieve collective goals, and encourage desired employee behavior.

Read more on how we worked with the U.N. on Nudging a Global Movement for Gender Equality.

Are you looking to help foster diversity and gender equality in your organization? Let us help.

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04-10-21

October is UK Black History Month

This guide was developed by BVA Nudge Unit UK Junior Consultant Ileana Boyes (She/Her) and Marketing Manager Michelle Novellie (She/Her) […]

17-06-21

Pride Guide: Fostering LGBTQ+ Inclusion in the Workplace

This guide was developed by BVA Nudge Unit UK Junior Consultant Ileana Boyes (She/Her) and Marketing Manager Michelle Novellie (She/Her) […]

28-09-20

B.E. GOOD! Podcast | Iris Bohnet: A Nudge for Equality!

Listen to the podcast below on Soundcloud or on your favorite podcast platform. On our next episode we speak to Iris […]