18-11-2019

How Contemporary Art Fuels This Company’s Vision

When employees feel that their company is seeking to achieve success and productivity not only in a business sense, but also in a way that contributes–even modestly–to making the world a better place, they feel greater pride and are more engaged.

The ability of a business leader, often the company’s own founder, to define, bring to life, and share the vision is required to generate this pride within each employee, so that even the most mundane task becomes a link in a chain that is connected.

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BVA Nudge Unit

Anne Ledouble, passionnée de Nudge et de Sciences Comportementales, est Marketing Manager au sein de l’équipe IFS Strategic Initiatives du pôle International Financial Services (IFS) de BNP Paribas.  Cette petite […]

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Embracing Behavioral Science: A New Year’s Resolution for Businesses

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Senior Vice-President BVA Nudge Unit UK / scott.young@bva-group.com

As January arrives, we often find ourselves focused on annual resolutions. And quite often, many of our self-improvement goals (living […]