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28-09-20

Sciences comportementales et nudge en général

« L’expérience client passe par la tech, certes, mais la tech ne suffit pas ! » - Interview d’Anne Ledouble, BNP Paribas

Pauline Le Golvan

BVA Nudge Unit

Anne Ledouble, passionnée de Nudge et de Sciences Comportementales, est Marketing Manager au sein de l’équipe IFS Strategic Initiatives du pôle International Financial Services (IFS) de BNP Paribas.  Cette petite […]

13-02-20

Bet on Behaviors: How lessons from your love life can help build brand trust

David Manshreck and Richard Bordenave, BVA Nudge Unit Recent years have seen brand trust fall to catastrophic lows. Stemming from […]

06-01-20

Nudge Management & Organizational Change Why Behavioral Science?

Embracing Behavioral Science: A New Year’s Resolution for Businesses

Scott Young

Senior Vice-President BVA Nudge Unit UK / scott.young@bva-group.com

As January arrives, we often find ourselves focused on annual resolutions. And quite often, many of our self-improvement goals (living […]

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