Total disappearance of the “I’m going to get lost” bias. Perception of easy way-finding (50%) or at least feasible (50%).
Total disappearance of “orientation difficulties” being mentioned in visitor or patient complaints.
Total modification and better concentration of visitors travelling along core pathways.
CLINICA LAS CONDES
During renovation, the client wished to implement simple changes to address orientation difficulties encountered by visitors, caused by a rapid growth in the number of visitors to the hospital.
Goal: Reduce visitor anxiety thanks to technical changes deployed by the hospital.
Simplification of the building names and service terminology, adopting a more visitor-centric language.
Introduction of colors associated with buildings to facilitate memorization and differentiation through salience.
Creation of a ‘spinal carpet’; a path located on the ground floor that connected every key spot of the hospital to the most used pathways. The color of different pathways is consistent with that of their respective building.
The concentration of user-assistance resources along the ‘spinal carpet’ pathways, so that visitors and patients find them easily accessible and less stressful to navigate.
UNITED NATIONS: HEFORSHE
Encouraging 1 billion men to become active allies in supporting gender equality.
Over 60 Nudges co-created with the HeForShe team, via a NudgeLab session at the United Nations, including:
– Leveraging Emotion via photography of members.
– Increasing Salience with locally relevant activities.
– Providing Easiness with showcasing the lack of financial or time commitment to register.
– Engaging Social Norms with the number of commitments and activities.
The SGMAP & the DITP
To encourage French people to declare their income online (rather than by mail) without using any financial incentives or obligations.
We identified various nudges principally activating the social norm and the default choice. These levers were activated by SMS, email and in the explanatory note of the income declaration form.