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We are proud of …

challenge :
sector :
Guiding the visitors navigation in a clinic

Result

Total disappearance of the “I’m going to get lost” bias. Perception of an easy orientation (50%) or at least feasible (50%).

Total disappearance of the “Orientation difficulties” in the customers’ grievances.

Total modification and better concentration of the trip schema

Guiding the visitors navigation in a clinic

BVA NUDGE UNIT FOR CLINICA LAS CONDES

Challenge

In the frame of the renovation of a clinic, setting up simple actions to redress orientation difficulties encountered by the visitors, caused by a strong growth of the clinic’s public.

Goal: Diminishing the visitors stress level to avoid more stress on human and technical means deployed by the clinic.

nudge

Simplification of the buildings’ and services’ nomenclature, adopting a client-centric vision.

Introduction of colors associted to buildings to facilitate memorization and differentiation by salience.

Creation of a “spinal carpet”: a path located on the ground floor which connects every key spot of the clinic to the most used paths. The color is coherent with the building’s and reproduces the transitions between buildings.

Concentration of the user assistance resources on the “spinal carpet” path, so that the patient can feel more relaxed.

Encouraging 1 billion men to engage with HeForShe for gender equality

Result

A dramatic increase in conversion, with visitor registration rates improving from 2% to 22.5%.

Encouraging 1 billion men to engage with HeForShe for gender equality

BVA NUDGE UNIT FOR HEFORSHE

Challenge

Encouraging 1 billion men to become active allies in supporting gender equality.

Nudge

Over 60 Nudges co-created with the HeForShe team, via a NudgeLab session at the United Nations, including:

–  Leveraging Emotion via photography of members.
–  Increasing Salience with locally relevant activities.
–  Providing Easiness with showcasing the lack of financial or time commitment to register.
–  Engaging Social Norms with the number of commitments and activities.

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Enhancing the rate of online declaration

Result

A rise of 1.1 million of online declarations.

Various professional rewards (Trophée d’Or du Marketing 2014, ESOMAR 2014 et 2015)

Enhancing the rate of online declaration

For the SGMAP and the DITP

Challenge

To encourage French people to declare online their income, rather than doing it by mail, without any financial incitation nor obligation

Nudge

We identified various nudges principally activating the social norm and the default choice. These levers were activated by SMS, email and in the explanatory note of the income declaration form.

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