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Behavioral science & Nudge general Customer Experience

Behavioral Science & the Agnostic Shopper

Scott Young

Senior Vice President of BVA Nudge Unit

Several weeks ago, I wrote an article called “Advocates, Antagonists and Agnostics,” which spoke to the importance of facilitating action […]


Employee engagement & well-being News

B.E. GOOD! Podcast | Amy Edmondson: From Psychological Safety To Organizational Performance

Listen to the podcast below on Soundcloud or on your favorite podcast platform. On our next episode we speak to Amy […]


Customer Experience Healthcare

Nudging Pharma Customer Experience

Suzanne Kirkendall

BVA Nudge Unit

The Pharma CX Summit, held virtually this year, brought together customer experience professionals from all corners of the healthcare ecosystem to talk about the latest thinking […]

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