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24-06-2020

B.E. GOOD! Podcast | Michael Luca & Max Bazerman: Experimentation in the New Age

During our fifth episode we speak to Harvard Business School’s Michhael Luca and Max Bazerman, co-authors of the book The Power of Experiments: Decision Making in a Data-Driven World.  In this episode we dive into:

  • How experiments were a necessary condition for the development of behavioral economics, and how without them, applied behavioral economics consultants would not exist.
  • The birth of experimentation in business and the role experiments are playing in shaping customer behavior.
  • Why the tech sector has been a leader in this space, and how the rest of the private sector can catch-up.
  • Advice to grow better leaders, including the role of intuition in decision making and what the data tells us.
  • A perspective on experimentation in the context of our rapidly changing world


To learn more about their book, The Power of Experiments, and where you can buy it, you can visit:  https://mitpress.mit.edu/books/power-experiments

Let us know what you think about the episode on Twitter @BVANudgeUnit

Want to keep listening? Check out other episodes of the B.E. GOOD! Podcast.

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