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03-12-2020

B.E. GOOD! Podcast | Jonah Berger: How to Drive Change

Listen to the podcast below on Soundcloud or on your favorite podcast platform.

We speak to Jonah Berger, professor at the Wharton School of the University of Pennsylvania, bestselling author of The Catalyst and Contagious, and world-renowned expert on change and how products, ideas and behaviors catch on.

Listen in to hear:

  • How to change minds and incite action
  • Why traditional approaches to change are so ineffective
  • What the key barriers are to change and how to mitigate them
  • The mistake that many business leaders and governments make in trying to drive change
  • What Jonah has learned from studying urban legends and the spread of disinformation

You can also download the transcript of the podcast episode:

Want to keep listening? Check out other episodes of the B.E. GOOD! Podcast.

Let us know what you think about the episode on Twitter @BVANudgeUnit

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