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If a baseball and a bat cost $1.10 together, and the bat costs $1.00 more than the ball, how much does the ball cost?

Solution

5 cents. System 1 thinking often leads to mistakes in this type of problem.

Next question

A father and son are in a horrible car crash that kills the dad. The son is rushed to the hospital; just as he’s about to go under the knife, the surgeon says, “I can’t operate—that boy is my son!” How is that possible?

Solution

The surgeon is the boy’s mother. This puzzle illustrates the persistence of gender discrimination.

Next question

In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake?

Solution

47 days. To answer correctly, you need to ignore your system 1 and use your system 2.

Next question

Alan is smart, hard-working, impulsive, stubborn and jealous.
Ben is jealous, stubborn, impulsive, hard-working and smart.
Who should you hire?

Solution

They are the same, but a priming effect often make people prefer the first candidate.

Next question

We are

passionate

BVA Nudge Unit’s story is, above all, a story of passion. We are passionate about Behavioral Science and its application to the challenges that all public and private sector organizations face every day: creating sustainable, transformative change in both their consumers’ behavior and within their own organizations.

We are passionate about Nudging for Good by encouraging people to adopt “win-win-win” behaviors that are good for them, their organizations and society. We are passionate about helping “BeSci champions” in their efforts to engage others and build capabilities within their organizations.

We are passionate

We are

innovators and thought leaders

Our story began in 2013 when Eric Singler, Etienne Bressoud and small team launched BVA Nudge Unit as an Innovation Department within the BVA Group.  In fact, our very first engagement led to the creation of our NudgeLab methodology, which was named as Best Paper and Best Case Study by ESOMAR.

Since then, we’ve remained at the cutting edge of applied Behavioral Science, though innovative new tools (such as the Drivers of Influence) and services such as Behavioral Sprint, COGNITION Audits and BE Wiser.  We’ve remained committed to thought leadership, through five books, dozens of articles, regular webinars and our BE Good podcast.  We’ve grown to become a truly global team, with experts based in Asia, Europe, North and South America.

But most importantly, we are proud to have conducted over 300 successful client engagements, on behalf of UBS, Bristol-Myers Squibb, Reckitt Benckiser, the French Government and United Nations, among many others.

We are innovators and thought leaders

We are committed to

nudging for good

At BVA Nudge Unit, we are committed to making the world a better place with simple acts that make big changes. It is at the heart of what we do; we call it Nudging for Good.

We believe that Nudge and Behavioral Science can contribute to a better world by encouraging people and organizations to adopt new behaviors which are good for them, their communities and the planet.

Whether our client is a private company, a government entity, a public administration or a non-profit organization, we believe that taking care of the interests of their consumers and citizens is the only way to build strong relationships, trust and confidence. This significant and simple act is the foundation of sustainable success in any organization.

We are so convinced by the power of Nudging for Good to contribute to a better world and ensure profitable business that we are proud to have partnered with the AIM European Brands Association in Europe and Engage for Good in the US to create the Nudging for Good Awards. These organizations reward the best initiatives from companies and organizations that use nudges to encourage people to make better decisions for themselves and the planet.

These inspiring examples are social proof that nudging for good works; simple things make a big difference, and they add up to a huge impact for the greater good. We are very proud of our nudges, and we love creating new ones daily that contribute to the success of our clients.

Let’s make a better world together.

We are committed to nudging for good