BVA Nudge Unit’s story is, above all, the story of a passion! The passion of men and women for Behavioral Science and its application to the challenges that any public or private sector organization faces everyday : creating sustainable, transformative change in their consumers’ behavior and within their own organizations.
The passion for learning in order to be at the cutting edge of expertise in the actionable application of Behavioral Economics. The passion for conceiving innovative interventions that may be small “nudges” but add up to have big cumulative effects! The passion for working collaboratively as a team, both in-house and with our clients. The passion for promoting the power of Behavioral Science. The passion for creating efficiency for our clients.
An incubation phase inside BVA’s Innovation department allowed us to conceive and develop our approach, after which BVA Nudge Unit was created in 2013. Since this foundational moment, the passion that animates our team is at the very heart of our culture.