If a baseball and a bat cost $1.10 together, and the bat costs $1.00 more than the ball, how much does the ball cost?
Solution
5 cents. System 1 thinking often leads to mistakes in this type of problem.
A father and son are in a horrible car crash that kills the dad. The son is rushed to the hospital; just as he’s about to go under the knife, the surgeon says, “I can’t operate—that boy is my son!” How is that possible?
Solution
The surgeon is the boy’s mother. This puzzle illustrates the persistence of gender discrimination.
In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake?
Solution
47 days. To answer correctly, you need to ignore your system 1 and use your system 2.
Alan is smart, hard-working, impulsive, stubborn and jealous.
Ben is jealous, stubborn, impulsive, hard-working and smart.
Who should you hire?
Solution
They are the same, but a priming effect often make people prefer the first candidate.
Hello, we are the BVA Nudge Unit –
a global consultancy specialised in driving successful behavioral change.
We apply behavioral science to help you solve your biggest challenges involving customers, employees and organizations
Many organisations fail in their efforts to influence behavior change.
Why?
Because they regard their customers and employees as fully rational decision makers.
At BVA Nudge Unit, we enable organizations to be more successful in changing behavior.
Why?
Because we understand the “drivers of influence” that shape behavior.
Because we understand your key challenges from our experience across numerous industries, organizations and countries.
Our team combines a best in class expertise in Behavioral Science and a strong change management background (consultancy, coaching, training). We have deep knowledge of both behavioral science and business verticals, which allows us to create actionable and effective solutions.
BVA Nudge Unit is uniquely positioned as an international pioneer in the application of Behavioral Science for both private and public clients.
Our unparalleled global network comprises hubs providing local expertise all around the world: in Europe, the US, Latin America and in Asia.
Headline:
Encouraging 1 billion men to become active allies in supporting gender equality.
Challenge:
Understanding levers & micro-barriers to registration and commitment.
Method & Scope:
In-depth interviews and website assessment with 48 men across 4 countries: France, USA, South Africa & Chile.
Nudges:
Over 60 Nudges co-created with the HeForShe team, via a NudgeLab session at the United Nations, including:
– Leveraging Emotion via photography of members.
– Increasing Salience with locally relevant activities.
– Providing Easiness with showcasing the lack of financial or time commitment to register.
– Engaging Social Norms with the number of commitments and activities.
Result:
A dramatic increase in conversion, with visitor registration rates improving from 2% to 22.5%
